About Us
He envisions the future, she codes it into reality.
Sampaguita was built from the shared vision of two founders, Tom & Raia, who saw the same problem from opposite ends. One from the ground, working closely with informal MSMEs, and the other from the top, navigating global finance.
Together, they shared a single conviction: financial inclusion only works when real-world behavior is captured early, accurately, and continuously.
Their mission became clear. Turn ground truth into fintech execution by using technology to close the financial inclusion gap for underserved businesses. They designed a free mobile app that turns everyday financial tasks into an engaging, game-like experience empowering MSMEs to take control of their growth.
Meet The Founding Team

Tom
CEO

Raia
CTO

Dianne
Finance Head & Controls

Krish
Product Risk Lead
Serial Founder with a Law/Finance background and cross-sector experience.
Ex-Samsung & UBX
Tech Lead. Specialist in regulated fintech infrastructure.

CPA & Big 4 Senior Analyst (PwC/KPMG). Expert in institutional-grade
banking compliance.

ML Architect. Builds proprietary AI scoring models for top tier filipino firms & financial institutions.
Powering The Mission





